![]() ![]() It’s easy to forget to update the preheader text. The major downsides to using the above preheader technique are: Automatically adding a meaningful preheader with our email editor preheader styles, and/or using the same color for both the text and background. If this is an issue, try adding font-size:1px to the. But as I mentioned earlier, I prefer to hide mine: If you’re like many senders that add a nice visible summary, you can stop here and style it up all you like. But for the rest of us, a little bit of text just after the tag in your HTML email code usually suffices: For instance, if your email already cuts to the chase and the first text that appears does a good job of summarizing what’s to follow, then you may not have to add one. The first thing to ask is if you have to worry about a preheader at all. Let’s go through the nitty-gritty of how to do this. With nearly half of all emails opened on a mobile device, and the average inbox swelling to more than 100+ emails per day, clever pre-headers are a great way to capture your audience’s attention.”Ī lot of designers make their email preheaders very visible by adding a short summary to the very top of their designs, but personally, I like to hide my preheaders and forget about them altogether. “They deliver a seven percent higher open rate, on average. That is a summary of your offer, not your campaign’s web version message or the remnants of social sharing links. On mobile clients, in particular, the preheader can mean the difference between someone opening your email and archiving it-so you generally want it to be something meaningful. Generally, this line of text (in this case, “Wishing you a safe and merry holiday season!”) comes from the first text found in the email campaign. Many mobile, desktop and web email clients provide email preheaders to tip you off on what the message contains before you open it. ![]() What is a preheader?Ī preheader (otherwise known as a “Johnson Box”) is the short summary text that follows the subject line when viewing an email from the inbox. But the truth is that some of the most effective techniques are also fairly simple-such as adding effective email preheaders to your campaign. When optimizing HTML email for mobile, it’s really easy to get overwhelmed by the CSS trickery and technical stuff and simply put it all in the too-hard basket. ![]()
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